Active Web Group is located in Hauppauge, NY, which happens to be the second largest Industrial Park in the United States. Most businesses in this area are companies that manufacture something that gets used in a larger product. Also, companies that make metal pieces for this or that, perhaps they make cables, or metal stamping pieces, or maybe they manufacturer a product that they resell.
Ethical Search Engine Optimization in my opinion is the only way to do Search Engine Optimization if you sincerely care about your business, your brand and at the end of the day your revenue stream coming into your company. While some of you may know, some may not, there is White Hat SEO, which is Ethical Search Engine Optimization, and there is Black Hat SEO which is doing things the wrong way.
Most people call us for help with web design, or SEO services, or Email Marketing, but occasionally we get a company who is having problems with their brand online, who are in need of Online Reputation Management services. This particular company has problems in every way you could possibly imagine. First, they had negative press […]
I always relate Internet Marketing to selling something. You may be an attorney, who is trying to sell your services, or perhaps you are a manufacturer who is thinking about selling your products direct to the consumer or in limited bulk discount pricing. In many situations, I will most likely say the answer will be […]
As a standard rule of thumb, you have to assume that over 80% of people find what they are looking for on the first page of Google. 20% of all searches usually get sucked up by PPC advertisements, and the other 80 % is scattered on the rest of the page, with the obvious first three spots being the most coveted. Knowing this, it’s very important to understand and completely embrace the fact that being on the first page of major search engines
I like to watch TV sometimes, I’ll admit it. But many times I like to watch the Discovery Channel or, especially lately, the Science Channel. I very much enjoy the show Through the Wormhole – With Morgan Freeman. It discusses many topics such as time, gravity, celestial objects and the vast distances involved.
There are many different types of websites out there. Some are informational websites, some are industry websites that people can use to generate a quote for technical products, and some are Ecommerce sites.
I speak to all kinds of business owners on a daily basis. Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of.
This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?
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