Articles Written by Dennis Sims

Branding Your Business with Online Marketing Efforts for Tangible Product Selling

Times passes as we all know, and things change sometimes faster than we’re all comfortable with. 100 years ago, branding was accomplished by billboards, print ads in newspapers and advertisements in retail locations. Eventually, TV sets came out and opened up a whole new world of advertising. Roughly 20 years ago, the Internet popped into existence for the majority of the world and advertising (marketing) changed yet again, this time allowing a marketplace and exchange of information in a digital world.

Modern Email Marketing That’s Built for Success

Email marketing is not just sending out email blasts in the hope that you’ll get a bite. Here, we take a look at how email can help e-tailers capture every sale possible by cultivating email marketing lists and employing clever use of “abandoned cart” emails. Abandoned Cart Emails Abandoned cart emails are considered a “triggered” […]

The Benefits of an Effective Social Media Marketing Campaign

Social media marketing is all about gaining website traffic, exposure or sales through the use of social media outlets such as Facebook and Twitter. These campaigns often focus on creating content that encourages readers to spread the word, make a purchase or just produce a greater sense of brand-identification within the reader’s mind. Let’s take a look at some tools for a successful campaign.

Would You Like Anything Else With That?

Many years ago, in another life, I used to work with my father in a delicatessen. That was the family business. I remember begging my father to let me work in the deli and he would always say next year, or the year after. Finally when I hit 14 years old, he said OK. I started out as a stock boy filling shelves, packing and unpacking boxes. It was very tedious and not much to learn.

How To Increase Conversion Rates?

If you are reading this article, chances are you have a business, it has a website, and you aren’t making enough money that you need something better to do than look for more information. Sometimes, in the nature of the day's to do, we all forget that we have a very powerful ally in marketing our brains, and more importantly, not procrastinating.

5 Ways To Optimize Conversions For Landing Pages

It’s always important to remember that each visitor to your website has value. Whether you are selling products directly via your eCommerce website, or your website is designed to generate leads that you distribute to your sales force, you need to make sure you are maximizing your conversion rates, period! I’ve discussed a/b testing and […]

To Blog or Not to Blog?

There are so many types of website marketing efforts someone can pursue, so sometimes it can be a daunting task to try to figure out what you should be doing first. Should you be spending time with Social Media Management such as Facebook or Twitter, spending time trying to link build to increase your organic ranking or spend time and money for your company blog?

Small Business Marketing Tips

Everyone seems to be complaining about the economy lately, at least that is what I hear around town. From my point of view, personally I believe that any business, if a little innovative and willing to put in the necessary effort, can successfully grow their revenue stream effectively as long as they are willing to pull the trigger.

What Is The Best Business Investment?

With the recent housing market crash looming not really that far behind us, and the unsettling stock market that so many people lost their shirts on, you have to wonder or ask yourself where you should be putting your money, and what is a good solid investment? I can’t advise you on how good an […]

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