If you’re a business that is currently investing in digital marketing, it’s important to stay on top of current tactics. This includes being aware of the strategies your competitors are employing. A thorough competitor analysis can help improve your SEO campaign by identifying gaps in strategies your business may not be executing or needs improvement.
What is a Competitor Analysis?
Competitor analysis is an assessment and evaluation of your competitors. You can identify your competitors’ strengths and weaknesses and how you can improve your strategies. We have compiled a few suggestions to help get you started:
Check the Competitors’ Site Traffic
Reviewing your website traffic against the competition can provide useful information to set you on the right path towards success. Actionables such as:
- Obtain details about competitors’ performance over the last six to twelve months.
- Identify if there have been any shifts in traffic, positive and negative trending, or seasonal changes.
- You can even set up benchmarks to see differentials in metrics such as site visits, unique visitors, and bounce rates.
Review SEO Tactics
Keyword Rankings
If you are just starting your digital marketing campaign, SEO needs to be considered. Top organic keyword ranking positions on Google and Bing are key to driving traffic, revenue, and leads to your website. An effective analysis will be able to identify terms that your competitors are ranking for, common keywords, and unique keywords that competitors are ranking for but you are not.
Site Content
If you want to make improvements to your website’s content, it may be a good idea to review the content of your competitors. Competitor analysis has the potential to identify underlying content issues including thin, duplicate, or low-quality content.
*Bestbuy.com – duplicate content example
For businesses that target niche audiences, you may need to evaluate what your competitors are writing about. You are likely missing out on content marketing tactics such as targeted landing pages or blogs.
Summary
A competitor analysis will provide you a wealth of intel needed to advance and improve on your SEO and digital marketing campaigns. Understanding your competitors’ strategies will help your business succeed and provide key insight into growing and innovating your brand.
Speak to the experienced SEO professionals at Active Web Group. We can help you gain insight into your competition and grow your business. For questions, and to learn more, give us a call at (800) 978-3417.
