Web Development

Rethink Marketing = Remarketing

The prospect of opting out of marketing campaigns has been a hot topic as the reach of Internet Marketing has become ever greater. It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe. But what are your opt-out options when browsing the web? Most browsers feature a ‘Do Not Track’ button, but even though this mechanism was created to allow users to shed the watchful eye of advertisers, clicking on it has no effect. After nine months of debating how the button will work, an agreement on what “tracking” means and what the scope of it includes still hasn't been reached.

Proper Online Product Catalog Development

Active Web Group is located in Hauppauge, NY, which happens to be the second largest Industrial Park in the United States. Most businesses in this area are companies that manufacture something that gets used in a larger product. Also, companies that make metal pieces for this or that, perhaps they make cables, or metal stamping pieces, or maybe they manufacturer a product that they resell.

Active Web Group Provides eCommerce Strategies That Work

All the leading websites for E-Commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful E-Commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases.

Why Doesn’t Google Like You?

Why doesn’t Google like you? Who does? Sounds funny, but it is more truthful than you think. Google has to index billions of pages with computers and try to determine what pages should be well ranked for particular search words and phrases. Sounds like a big task, but a simple concept. The pages with the best content on them for the particular search term in question should be ranked the highest, right?

What is Customer Lifetime Value?

What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.

How Much Does A Website Cost?

There are many different types of websites out there. Some are informational websites, some are industry websites that people can use to generate a quote for technical products, and some are Ecommerce sites.

Now Serving Number…

This past Fathers Day my fiancé and I decided to take my Grandfather out to eat. When we got to the restaurant, the valet parking attendant gave me a ticket and proceeded to park my car. Once we entered the restaurant, the hostess gave us a pager to notify us when our table was ready. It’s in these routine exchanges that a sensible solution to the ever growing Cross-Site Request Forgery, or CSRF, attacks can be formulated. Let’s first define what CSRF is.

Five Easy Ways to Improve Your eCommerce Website

These are just some of the questions you should be asking, and you should also ask them while browsing through your own website. Today’s Internet user is typically not the patient sort. They want information quickly, and they don’t want to have to search too hard for it.

Website Development – Testing Site Functionality

When it comes to website optimization, you can’t always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious. Follow these guidelines for best results...

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