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Video has become more dominant in digital communication. In 2017 it is expected to take new forms that will change the digital advertising landscape forever. Based on click-throughs, online users are already demonstrating more interest in video content than text. Now, video is poised to enhance the personal user experience as well via Virtual Reality. […]
Every online business owner needs to make the most out of every dollar earned or spent. Sometimes that means locating and utilizing tools that cost little or nothing, yet potentially provide significant returns on their investment, be it money and/or time. Below are five online resources that business owners can easily adapt to meet the […]
The most effective marketing campaigns require extensive preparation before moving into specific strategies. Effective initiatives and campaigns are developed from an understanding of your goals and objectives. Funneling these goals and objectives into detailed marketing personas has become a popular and efficient way of understanding target audiences and assisting marketers to channel their efforts directly […]
It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong.
With digitized shortened attention spans you’ve got to make content count in 400 words or less. So before you hit the publish button, consider these blogging tips.
You need a new SEO-friendly website and have moved beyond your nephew’s geek dorm mate as an option. That’s a good start. Now continue to “do your homework.
2011 will see marketing automation reach a critical mass. More and more companies will pick up on the effectiveness of marketing automation. It will then follow the trend of email marketing and become commonplace for businesses to use when generating leads.
Faced with tightening budgets, consumers are on the lookout for savings these days, and one of the top places they’re scouring is the Web.
Studies show that the majority of adults who use the Internet have a positive attitude toward receiving email marketing communications, as long as they are from a familiar source. Most consumers look to email communications for special discounts and offers as well as informative articles relating to their specific lifestyle.
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