Strategic Marketing

We’ve been hearing a lot of talk over the past few years as to whether or not blogging is ‘still worth it’. So we thought it would be a good idea to clear some things up so you can decide if blogging is a good investment for your company. Let’s get started! The Primary Benefits […]

Can you believe the new year is already around the corner? We can’t – but that doesn’t change the fact that you can’t afford to stall the planning of your 2021 Digital Marketing Strategy. Wondering why? We’ll give you 5 seriously good reasons. How Will You Be Leveraging SEO in 2021? Before you even start […]

Small business plays a vital role in both the local community and the overall economy. Contrary to popular belief, small business sales make up nearly half of the US GDP. When main street shows symptoms of success or stress it’s a good indicator as to the economic climate on a national level. Support and understanding […]

Here’s How: At Active Web Group, our team strives to develop long-term client relationships built on trust- and knows that your trust must be earned every day. That is why we speak of ‘partnering’ from the time we first meet as prospects, to foster a spirit of cooperation that supports the campaigns we customize just […]

Most business owners are aware that over the last decade something momentous happened in consumer behavior: mobile access. This major shift has changed the way that marketers seek to influence mobile consumer behaviors. Just in case you’ve forgotten, for the past five years, mobile users accessing the internet have eclipsed desktop users by an ever-widening […]

When you are driving, as you accelerate the needle on the speedometer moves from left to right or zero to the threshold of the speed limit. In Digital Marketing our client success is measured much the same way: it is all about ‘moving the needle’. And, how fast or how slow a business’ digital marketing […]

Every small business owner looks for value in exchange for their money. But not every business decision should be based only on the price for the services that are offered. When you’re deciding between hiring a full-service digital marketing agency or a subscription service for the expertise to achieve your goals, it’s easy to get […]

As people, we love stories. We’ve been hearing them since we were children Think about it – who didn’t love storytime? We don’t outgrow stories. Whether we enjoy reading books, watching movies (or TV), playing video games, or even using social media, stories are still very much a part of our daily lives. Stories Turn […]