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We’ve all seen the headlines. Facebook spent its first half of 2018 on the hot seat and it changed peoples’ perception of the social network giant. From the decline in organic reach for brands to the negative press that deterred investors; many are conflicted on their future with Facebook marketing. There are new challenges for […]
If you’re looking to utilize the fastest growing social media platform for business, you’ve come to the right place. Simply follow the steps below and be amazed at how Instagram-savvy you can be! Define Your Goals Understand exactly what your business can gain with Instagram marketing. Be specific! Social Media Marketing can become very involved, […]
When people hear about PR they think about a bunch of different things. This is because it encompasses so much, that people generally don’t have a consistent idea of what it really is.
We’ve said it once, and we’ll say it again. There is a huge difference between using social media for business and correctly using social media for business. Like many marketing platforms, social media is competitive, so falling behind on industry trends will lead to failure. How do you ensure that your time is used wisely? […]
Mark Zuckerburg wasn’t kidding when he said “This has been an intense year. I can’t believe we’re only four months in.” There has been a lot of buzz surrounding Facebook’s F8 Conference for Developers in lieu of recent headlines. With everything going on we wanted to cut through some of the noise and bring you […]
We get this question a lot. Businesses always want the scoop on the hot new social platforms to invest in. Then we always give the same answer, which is that “it depends on their specific business goals”. It may disappoint some people, but there truthfully is no quick fix for social media marketing, nor is […]
Twitter is an ideal platform for promoting blog content because its base consists of readers. This differs from other platforms like Instagram and Pinterest that is more visually-focused and used more for promoting products on eCommerce sites. About Twitter Marketing Twitter is comprised of subgroups, each with their own interests. Some groups are huge, such […]
Social Media Marketing can seem overwhelming and downright scary if you don’t have prior experience. Instead, look beyond the technical jargon and drill down to what makes Marketing effective. Then the seemingly complicated Social Media process becomes a system of trial and error. This article can help break down Social Media Marketing for beginners and […]
There are likely more stagnant and abandoned Social Media profiles than there are successful ones. This is due to misconceptions and pre-conceived notions that companies have on Social Media. Below we’ll list and break down the most common reasons why Social Media pages fail to grow. Your Content Marketing is Not Goal-Oriented Don’t post just […]
Blogs can be a great way to attract more prospects to your online business who may then convert to customers or clients. This does not happen by just publishing content. Below we provide an overview of the process. Most business leaders will quickly see that there is both due diligence and process involved. Successful business […]
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