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Construction Book Express, a company that has provided builders, designers and construction professionals with building codes books and additional related products since 1998, recently saw firsthand that SEO is no joke when utilized correctly by experienced SEO professionals.
When they were first introduced to search engine marketing (SEM), many marketers believed that with this innovative new concept, web marketing could be handled solely through the use of technology, and that human interaction wasn’t necessary in producing successful online campaigns. However, after results fell short time and again, these marketers were forced to take a second look at their original ideas.
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