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Understanding how organic SEO efforts should work alongside Pay Per Click advertising is important to create a cohesive online marketing strategy. Many companies tend to focus on one over the other when they, in reality, have very different strengths (and weaknesses) when it comes to generating meaningful online traffic. Both of these channels are powerful […]
Online business success has always been a ‘numbers game’. The more relevant traffic, i.e. site visitors specifically looking for your goods and services, the greater likelihood you’ll increase your ROI. That’s a powerful incentive for small business websites, arguably dependent on attracting and converting the greatest number of site visitors as possible, to make greater […]
eCommerce website development is all about increasing users’ convenience. Since 2005, more and more consumers are making the majority of their purchases online. To retain and gain market share in this ever competitive marketplace, webmasters will have to employ every relevant strategy. Here, AWG has compiled the top 5 eCommerce trends that we’ll be deploying […]
For over a decade, Social Media outlets have proven their worth in furthering your brand. It quickly became a powerful marketing platform for businesses. AWG deftly utilizes the best Social Media tactics to enable our clients to connect with customers, build relationships, and promote their brand. However, they can also assist your Search Engine Optimization […]
You’ve doubtless heard the buzz about Google’s new Pay Per Click upgrade, Performance Max. Earlier this year, Google announced that its Local and Smart Shopping are about to be superseded with this new tool, which for some, began to roll out in late summer. Essentially, Performance Max is designed to deliver what its name promises […]
Across the globe, digital marketers are getting ready for Google Analytics 4. Since its inception over 18 years ago, the digital marketing industry has focused on improving what came to be known as the ‘user journey’. Now, the sun will set on Google’s traditional format as of July 2023. Enter Google Analytics 4 which marks […]
Just about all of us like to E-A-T, but Google especially. What E-A-T stands for is Expertise, Authoritativeness, and Trustworthiness. With an avalanche of information on the Internet, some valid, some not, these concepts guide users to find sites with quality information not disinformation. Now, to complicate matters: it is a concept, not a ranking […]
Every savvy online business owner knows that as part of their digital marketing strategy, select web content will allow them to reach their demographic and attract new audiences. The question is, which type or types of content will be the most effective? A recent industry survey indicates that 66% of digital agencies are increasing their […]
As a leading Long Island Web Design company, Active Web Group’s creative team is always seeking to incorporate fresh, effective, clean designs for our clients. Our goal is to utilize the unexpected visual effect that takes site visitors on a personal journey that culminates in a sale or lead and inspires a return site visit. […]
Your online digital marketing strategy’s SEO initiatives will include reducing its bounce rate. What’s that? Why is it so important? And what can be done to improve this metric? Let’s examine your options. In layman’s terms, your bounce rate increases when a visitor arrives at your site, then exits without exploring additional pages. Sometimes this […]
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