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Context in Digital Advertising Thousands of companies advertise online and in many ways. The two most popular digital avenues are Search and Display ads. Which is the best method for you to invest in? The truth is, it depends. While both methods can drive excellent results, it really comes down to how they’re used. Success […]
Most business owners are aware that over the last decade something momentous happened in consumer behavior: mobile access. This major shift has changed the way that marketers seek to influence mobile consumer behaviors. Just in case you’ve forgotten, for the past five years, mobile users accessing the internet have eclipsed desktop users by an ever-widening […]
Reaching Your Audience Successful PPC Advertising is heavily reliant on efficiency. Your campaign won’t be successful if your advertising overhead exceeds earned revenue. With that said, you have to generate conversions at a profitable rate. Of course, this isn’t always an easy task. Let’s face it, online shoppers are skeptical and rightfully so. The fear […]
Voice search (VS)? Never heard of it? Not sure of its value? Try to remember that just a few years ago no one thought that mobile would be as big as it continues to be. As an adjunct to the ever-growing mobile users pool, the future potential for voice search is vast. Just what is […]
Many website owners are reporting negative effects to their rankings due to Google’s Mobile-First Index. Maybe you were too distracted running your business to notice when Google first made their ‘Mobile First’ announcement a few years ago. The major search engine gave plenty of warning that hereafter site rankings would be based on their responsiveness […]
Getting Acquainted As Facebook and Instagram have grown over the years, they have become larger portions of brands’ social media marketing and digital advertising strategies. A larger piece of the marketing puzzle means delegating more tasks and involving more employees, which brings us to Facebook Business Manager. If you’re not familiar with Facebook Business Manager, […]
My agency is often approached by eCommerce owners who have sites with extensive inventory and no in-house IT staff. They are seeking a solution whenever product updates are required, which may be frequently. The cost and inconvenience of hiring a third-party vendor to update their online catalog quickly becomes prohibitive, however. We offer a simple […]
We get this question all the time: “Does my business require a mobile app?” Well yes, and no. It depends on a number of factors. In this blog, we’ll explore the best reasons for having a mobile app and one good reason not to. Let’s first make sure we are on the same page. Apps […]
What started as a fad has turned into an integral part of many brands’ social media strategies. Still skeptical about the benefits of Facebook and Instagram stories? These benefits explain why stories have gone from an optional experiment to a must for Facebook and Instagram Marketing They Increase Visibility The biggest reason for utilizing Facebook […]
Using Google’s Keyword Planner to Benefit Your Business Aligning your website with the keywords that will help propel your business to the next level is crucial. There are many techniques, strategies, tactics, and even software created just for this purpose. One that has gained traction is Google’s Keyword Planner. After all, Google is perceived as […]
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