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Michael is the Creative Strategist at Active Web Group, where he develops and implements digital marketing strategies. He creates content and implements public relations & link building tactics, while orchestrating paid advertising campaigns, and managing various social media channels to further all brand initiatives. He received his B.A. in Public Relations and Advertising from SUNY Buffalo State.
It’s amazing how a name can be synonymous with a brand, and how that name can influence the overall perception people have of that brand. CEO, Elon Musk’s intention to travel to Mars has grabbed headlines and attention worldwide. Visiting the red planet has been a sci-fi fantasy of eons, however, Elon Musk and SpaceX […]
While many have said that native apps were the future, research suggests that mobile websites have already become the more dominant source for mobile information. While apps were once requisite, it’s become increasingly apparent that they have become unnecessary for most of the functions required to facilitate using mobile devices. Native Apps began as a […]
Enhancing your brand can be one of the most profitable long-term decisions a business can make. Effective branding leads to cohesive messaging, which communicates more to your audience than just your name. A well-executed identity strategy can create the opportunity for long-term profits. It’s what sets your brand apart, ensuring more business and greater ROI. […]
The most effective marketing campaigns require extensive preparation before moving into specific strategies. Effective initiatives and campaigns are developed from an understanding of your goals and objectives. Funneling these goals and objectives into detailed marketing personas has become a popular and efficient way of understanding target audiences and assisting marketers to channel their efforts directly […]
Any digital campaign can benefit from some good PR – and who can argue with free? Getting the most for your digital marketing efforts is vital, and these three tips will help improve any digital campaign on any budget. Guest Blogging Aside from its value in exposure, guest blogging is also very helpful for Custom […]
Applying the correct budget is one of the most important factors in creating a successful email marketing campaign. If your budget is too high, you will overspend and lose money, if your budget is too low, you will fall short on your goals. If you are unsure about setting your email marketing budget, follow these […]
Analytics is the driving force behind digital marketing. Understanding data is one thing, mastering it is what separates the pros from the rest of the group. Tracking user-activity gives marketers key insights such as How much time the user spent on the given page Where the user eventually clicked What page(s) they visited after your […]
Google has announced some major updates for Google Ads that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital […]
Traditional Marketing vs. Digital Marketing There are many misconceptions as to what digital marketing really is and how it differs from traditional forms of marketing. The question often asked is, which is more effective? Both have their pros and cons, however digital marketing offers greater data tracking options so marketing spend can be allocated more […]
“The Office Triathlon of Fun… and Trust”, hosted by Long Island Digital Agency, Active Web Group has just ended, and the final results are in! But before we get to the final scoring, let’s get a quick recap – After picking their names out of a hat at random, Active Web Group’s contestants were designated […]
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