Articles Written by Jason Epstein

Google Patents and Algorithms; Very Complex, Very Valuable

Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they couldn’t be any more concrete. Google’s patents for search technology are public. In the case of their exclusive algorithmic content, they list formulas for determining link values, the worth of aged content, the static nature of non-changing content and the relevance of the flow of inbound links as compared to previous time frames, among other technical search data.

Social Media ROI: Can It Be Measured? Should It Be?

Social media is no longer an up-and-coming way to connect with current customers and curate communications with future customers; it’s an established and crucial facet of Internet Marketing. The effects of social media are unknown to most business owners, partially due to the fact that it’s difficult to determine its true monetary value. Measuring social media followers in a fiscal capacity is tough to do, but thankfully, the nature of the beast is that the bottom line isn’t always the bottom line.

Using Google Hangouts to Drive Business

Google+, the competitor to Facebook and relatively new arm of the mighty Google empire, had a slow start but grew to around 500 million members by the end of 2012. Heck, even Mark Zuckerberg has a Google+ account. If you’re putting all your business social marketing resources into Facebook but are ignoring Google+, it’s time […]

Are Facebook Pay-Per-Click Ad Campaigns Worth It?

Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and engage your audience with updates, anecdotes, news and more, promoting posts with ads to increase exposure.

5 Great Things About Using Lists to Engage Your Audience

Using lists is a great way to engage your audience in a fun, easy fashion that doesn’t take a lot of their time or yours. Check out some of our great reasons for using succinct lists for your connection with repeat customers and casual readers alike. Lists Are Easy To Read Getting your audience to […]

The Beauty of Responsive Web Design

Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones. Riding on a bus has gone from gazing out the window to focusing on an iPad. Queuing up media at home has gone from watching on VHS or DVD to playback via a web-connected media device.

Rethink Marketing = Remarketing

The prospect of opting out of marketing campaigns has been a hot topic as the reach of Internet Marketing has become ever greater. It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe. But what are your opt-out options when browsing the web? Most browsers feature a ‘Do Not Track’ button, but even though this mechanism was created to allow users to shed the watchful eye of advertisers, clicking on it has no effect. After nine months of debating how the button will work, an agreement on what “tracking” means and what the scope of it includes still hasn't been reached.