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Dave Marinaccio is a senior level Email Marketing Manager. He has a background with over 19 years in marketing and design and more than 11 years experience with B2B and B2C email marketing. Dave is an expert in maximizing ROI, increasing engagement and driving sales with email.
Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012.
All the leading websites for E-Commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful E-Commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases.
Creativity is the most obvious of the three, but possibly the hardest to implement. Each email campaign needs to throw away the old palette and start with fresh, new paint and colors.
Email marketing will need to combine with elements of social media in this new year. The Facebook email platform will make the merger of social media and email marketing easier this year. Email vendors are also offering social tools and ISPs are making inboxes more social. However, there are ways that marketers can effectively blend the different platforms.
Most customers actually prefer receiving information via email than they do from more traditional channels, according to a study conducted in 2009. This knowledge should spur everyone on to create an effective email-marketing plan that gives customers what they want. If you find this intimidating, hire someone to guide you through the process.
Successful website design demands keeping up with current web design trends. Implementing the latest styles and techniques will increase marketability and allow businesses to remain competitive. As business continues to pick up in 2011, take a few moments to consider what will become popular this year.
Begin by establishing and clearly communicating goals to everyone involved. This includes any responsible third parties. Once the goals are determined, build a strategy around that goal. For example, when the goal involves email marketing, concentrate on easy ways to collect emails.
The first step to a successful email marketing campaign is compiling an effective mailing list. Spamming random people will not win customers or sales. Email lists should be created with emails that customers provide.
Those companies who do not engage in email marketing are doing themselves a great disservice. Below are five benefits of email marketing that can increase sales and instill greater brand recognition in your customers.
Technology is constantly changing and email is not different. Modern email options are useful for deployment. They include a greater use of targeting and segmentation, better address acquisition and improved message design. Email marketing managers, chief marketing officers and heads of digital marketing should stay up to date on email options and discuss them with management. Newer options also have updated integration of email and web analytics as well as CRM and subscriber-centric perspectives. Subscriber-centric perspectives are now able to include relevant content and more transparent processes for subscribing and unsubscribing.
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