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Last month Matt Cutts answered a lot of questions concerning upcoming Google updates at the SES San Francisco. Last year’s Penguin and Panda updates rocked the world of Internet Marketing, kicking some websites off of long standing rankings. During the interview, Cutts explained that the next Penguin update could be “jarring and jolting” for SEO.
Corporate reputation management is largely thought to be associated with Fortune 500 companies and the global commerce industry. However, with the age of the Internet upon on us, corporate reputation management is becoming more and more about smaller enterprises. It’s no longer a battle against headline scandals. Smaller online companies that offer computer parts or medical supplies are getting hit with negative press and it is affecting their profits.
Pay-per-click (PPC) is one of the best ways to get fast, targeted traffic to a website or blog. Whether you’re selling medical supplies or handmade quilts, PPC ads can have your website selling products in under an hour. While there are a lot of advantages to having PPC ads displayed, there are a few factors that can easily dissuade potential customers and your ad ranking in the search engines. Here are a few tips that you must abide by when you are researching and implementing your PPC ad campaigns.
Over the last couple of months Google has made it clear that content marketing is going to be the best way for web marketers to rank high and keep their rankings in the search engines. Content marketing allows bloggers and website owners to not only express their ideas, but to promote products and services. If your company uses a blogging platform, content marketing is going to be your key to outranking competitors.
Social bookmarking is one of the easiest ways to get your content read by a lot of people online. If you are looking for a simple way to drive traffic to your blog or website organically, social bookmarking can help you immensely. While social bookmarking is not a new way of directing traffic to your website, it is still pretty relevant in 2012.
Although Google+ is nowhere nearly as strong as Linkedin or Facebook when it comes to social media, it is growing. There are a lot of ways that you can bring traffic to your website through more popular social media networks, but website owners and marketers should not just brush Google+ aside. In a recent post from Google, the social media network has reportedly reached 100 million users.
Landing pages are easily one of the most important aspects of every website. Whether you are running an E-Commerce web store or the website of a philanthropic non-profit, the landing page is where most users are going to “land” during their search engine or direct marketing clicks. Because of its importance, the landing page for your website or blog must be as visible to the search engines as possible. This means optimizing it properly so more visitors can turn into more conversions.
Social media is an excellent resource for corporations, small businesses and individuals. When you have a social media account with different sites like Facebook, Twitter and Linkedin you can feed the latest content to your customers or readers through different means. When you utilize social media you have a better chance of your posts or articles going viral. But if you don’t know the kind of content that is likely to go viral,
Finding a great SEO company that is going to propel your website into the first couple pages of the Google search results is one of the best investments that you will ever make for your online business or website. When you have traffic to your website, sales are not too far behind. If you do not have the traffic you need to your site then you are missing out on potential sales as well as future clients and repeat business.
Internet Marketing can be a great career when you are using the proper techniques. However, if you are not using the right techniques, you could be costing yourself credibility and sales online. Using bad methods to market your online products can keep you from making any profits at all. Even if you are not using illegal or unethical methods, there are certain techniques that will never work with Internet Marketing.
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