Articles Written by Alayna Soriano

Email testing (or A/B testing) is frequently overlooked by marketers, often seen as overly complicated and cumbersome. But there is no need to fear A/B testing. Optimize your business’s email campaigns using the tools and content you already have at your fingertips.

Life is full of lists. Guest lists, shopping lists, to-do lists and for your business’s email marketing, contact lists. The success of your company’s email marketing campaign hinges upon building a list of value from the start. To keep your contacts growing with quality subscribers -- ones who actually open, read and act after reading them -- can be challenging, particularly with other companies vying for their attention.

You spend a lot of time and effort into putting together and sending out emails to boost sales, so the more that are opened the better. While email marketing isn't an exact science, there are several strategies you can implement to generate higher email open rates and email marketing success.

Both experienced and entry-level email marketers must learn how to develop effective transactional emails. This type of email can be used to create a positive response and can have incomparable value for building better subscriber relationships.

Email is one of the most effective and widely used business marketing channels on earth. Email campaign marketing should be a long-term commitment, and every decision made should be based on what is best for your business and recipients alike.

Rejection is never easy to accept, especially when it comes to email marketing. Every now and then email subscribers disengage, leaving marketers wondering why this occurred and what precautions are necessary to avoid unsubscribes in the future. What's important to remember with such relationships, is that if they have not unsubscribed, it is not too late to bring them back.

On July 1, 2014 section 6 of the new Canadian Anti-Spam Legislation (CASL) goes into effect.These rules are applicable to you if your emails are received in Canada, no matter where you or your company is stationed. While there are similarities between CASL and CAN-SPAM in the U.S., there are also more demanding requirements that must be followed.