Industry:
Vitamin Supplements and Nutraceuticals
AWG Service:
- Affiliate Marketing
Intro/Overview:
Already distinguished as a luxury brand in a highly competitive industry, InVite Health required assistance to further its proprietary product line, expand its client base, and create new revenue streams. Manufacturing and distribution is time-intensive. InVite Health looked to Active Web Group for assistance in creating a ‘passive income’ option to increase its ROI without diluting its operational efficiency.
The Challenge:
It was of paramount importance to InVite that its partner(s) understand what distinguishes their brand in this crowded field- its superior quality products that feature advanced delivery methods for quick absorption, and InVite Health’s state-of-the-art manufacturing processes. Emphasis would also be placed on InVite’s ongoing Research and Development to remain competitive through the firm’s innovation and highly-effective nutritional supplements.
The Approach:
Affiliate Marketing: Invite Health partnered with Active Web Group and began what has developed into a long-term business relationship. Initially AWG established and continuously developed an Affiliate Marketing program. Affiliates promote another company’s products and earn a percentage of the profit for each sale made through their site. Care was taken to locate and align the brand with the most appropriate affiliates to maintain InVite Health’s reputation as well as their position as a leading nutraceutical manufacturer and distributor.
Results:
Key to any program’s success is informing the public about InVite Health products’ value to consumers.
- Affiliate Marketing Campaign Year 1: generated $876,907 in revenue or 31.49% of its overall profits that year.
- Affiliate Marketing Campaign Year 2: generated $879,078 in revenue or 31.60% of its overall profits that year.
- Affiliate Marketing Campaign Year 3: on track to exceed previous two years’ revenue by year’s end.
From the successful development of InVite Health’s Affiliate Marketing program, Active Web Group expanded its support services to include Web Design and Development, Search Engine Optimization, and Paid Search campaigns and initiatives. Learn more about what Active Web Group’s affiliate marketing program, or our digital marketing services can achieve for your brand. For a confidential discussion, please contact our team at (800) 978-3417 today!
